If you run a small business you need a marketing plan. It doesn’t need to be complicated it just needs to be effective.
Register for the Simply Marketing Action Plan Workshop and receive a print and digital copy of the workbook plus access to the live 2-hour virtual workshop where you will work on the plan in the session.
simple yet effective
Are you planning to launch or have you recently launched a small business? Do you have a great product or service that you know is going to make a difference in the lives of your customers… as soon as you figure out how to get them to purchase from you?
As a business owner getting your offerings into the hands of your clients and customers is one of the most important functions of your role. Marketing is not a task that should be approached haphazardly with random and inconsistent efforts. You have to approach marketing strategically or else you run the risk of wasting a lot of time and a whole lot of money.
Creating a strategy does not have to be hard and does not have to be expensive. However, if you don’t know what you are doing you will waste time presenting the wrong message to the wrong people at the wrong time. You will make random posts on social media that do not drive sales. You will over discount everything and comprise the values of your business because you are desperate to gain sales.
This is why I created the Simply Marketing Action Plan. It is a fill-in-the-blank digital workbook that will guide you step-by-step to creating an actionable marketing plan. In this plan you will identify your true target market, craft your unique marketing message, identify the best strategies to advertise your business and set value based pricing to help you meet your small business goals.
*For a limited time your purchase includes a print copy of the book, a digital copy of the book, and entrance to a live virtual workshop. The live workshop includes training on the workbook modules, Q&A, and time to work on your plan.
$167 includes a digital copy of the workbook, a print copy of the workbook and access to a live 2-hour virtual workshop to work on your plan.
Here is what’s included:
Module #1 Mindset Plan
In this module, you will start with the most important tool in your business toolbox – your mindset. You will take inventory of your fears and aspirations and develop a plan to ensure you have the support to succeed.
Module #2 – Money Plan
In this module, you will assess your financial needs in order to set revenue goals for your business. You need to take inventory of your debt, household bills, personal responsibilities, and overall financial goals.
Module #3 – Client Plan
All of the marketing in your business centers around the people you were called to serve. You must know them very well. In this module, we will dig deep into the who, what, why, where, and how of identifying your ideal customers.
Module #4 – Messaging Plan
Once you identify your ideal clients you need to craft a message that speaks directly to them. Your messaging is critical to your marketing and you only have a few seconds to capture their attention and drive them to action.
Module #5 – Pricing Plan
Pricing is something nearly every entrepreneur gets wrong. You either charge too much or too little. In this module, I’ll walk you through the process of counting all of the costs associated with creating your offerings and how to have the confidence to charge based on value.
Module #6 – Marketing Plan
In this module, you will determine the benefits and features of your offerings, create your sales funnel and process, assess your competitors, select the right strategies for your unique company, and learn to track your results.
Module #7 – Service Plan
Customer service cannot be an afterthought. In this module, you will create a detailed customer service plan that will allow you to proactively respond to the needs of your customers.
Module #8 – Action Plan
In this module, everything comes together in a concise action plan where you will detail the specific steps you will take to market your business over the next 90 days.
Module #9 – Resources
In this module, I share a list of my favorite affordable business-building resources to help you implement your marketing plan quickly with minimal costs. If you need graphic design for social media posts, business cards and flyers, or website design you will find a resource. Need to build business credit? There is a resource.
Contact us for dates/times of upcoming classes or to bring this class to your organization. Discounts available for organizations with 10 or more attendees.
I make complex concepts simple.
I have built my entire business around making complex concepts simple. Simple to understand and simple to implement.
My name is Summer Alexander, owner of Simply Marketing Solutions and Simply Training Solutions. I started my business nearly 10 years ago with only $26 after being laid off from my job of seven years.
With limited resources I had to figure out how to market my business efficiently and affordably. I sketched out a game plan on a sheet of notebook paper and in less than one month I had my first client.
The value of that first contract was only $250 but by putting my plan into action over and over again I was able to turn that $250 into a $1,000 contract, that $1,000 into a $5,000 contract, that $5,000 into a $20,000 contract and to date my highest single contract has been for $75,000.
Scroll back up and read that again. I turned $26 into a six-figure business by creating and implementing a plan. Not only that but I have an Amazon #1 best-selling book, have been featured on multiple television and radio shows and I have been a featured speaker at some of the largest conferences in the country including SXSW and The Black Women’s Expo.
You can fumble around on social media and hope your family and friends purchase from you…
Or you can operate your business like a true owner and put some strategy behind your budget (no matter how small) and take the time to write out a plan of action to attract clients and increase your revenue.
It doesn’t have to be hard but it does have to get done. I’ve made this plan simple and affordable so you can finish it and get to the business of making money quickly. I can’t wait for you to join me in the upcoming workshop and I look forward to learning more about you and your business.
In addition to the 9 modules you’ll:
- Complete the Money Plan Checklist
- Develop Your Stand Out & Sell Factor
- Create Your Core Marketing Message
- Write Your Client Story
- Learn to Set Value-Based Pricing
- Create Your Custom Marketing Funnel
- Complete Competitor Assessments
- Identify Relevant Marketing Strategies
- Track Monthly Marketing Results
- Implement the 30-Day Social Media Plan
“Working with Summer has been one of the best investments I have made for my business and my personal development. Marketing was not a strong suit for me and I often felt overwhelmed by trying to figure out who I should be talking to in my messages. Working with Summer allowed me to gain clarity around my target audience, I gained great insights into why my clients and future potential clients purchase my type of services through the development of my target market survey, and I no longer waiver on the price points set for my services. What I have to offer is valuable! Summer is great to work with, very responsive, and genuinely concerned about the success of my business. She is my marketing expert!”
Gwendolyn Young, Your Virtual Admin Expert
"The Simply Marketing Action Plan was exactly what I needed as a very new small business owner. I launched my business not knowing that a global pandemic would be taking place just a few weeks later. I struggled to get sales and my confidence took a dip but this plan helped me to refocus my efforts. Within 2 weeks of taking the time to print the plan, fill it in and complete some of the steps I saw a major increase in my sales from people who I do not know personally! This workbook paid for itself 10 times over!"
T Campbell, The Butterflye Effect
"Summer’s plan was invaluable in the area of pricing for my start-up photography business. Before working with Summer, I under-priced my photography services by charging inconsistent prices and providing too many significant discounts to loved ones to build/gain business. Now, my business has the much-needed structure to appropriately price the various services that I offer. I now know what the competition charges and can create a pricing structure that is more in line with the market, allowing me to be more accurately paid based on my worth. In summary, the marketing plan I received removed all of the guesswork for pricing my services and that has been a great relief for me! Thank you!”
LaTasha Young, CEO, C.A.M. Digital Productions, Inc.
What if I can't make the live session?
If you are unable to join the live session don’t worry because you will receive a link to the full recording. If you have specific questions you can email them to me prior to the session and I will answer them on the day of the workshop. You can also email me after watching the live session and I will answer your questions via email.
How will I view the session?
After you register you will receive the Zoom call information. You do not need to have your camera on during the session (though I would love to see your smiling face) and you can ask questions on the call or type them in the chat – no pressure.
Do you offer refunds?
There are no refunds provided however customer satisfaction is a top priority and we will do everything in our power to ensure you get what you need out of this session.
Can I bring a partner?
You can bring a business partner for 50% off. After you register reply to your email confirmation and I will send you a special link to register your partner at that discounted amount. Please note your business partner will only receive a digital (not a physical) copy of the workbook.
Will I finish the entire plan in the session?
No, the workshop is not designed for you to complete the entire plan in the workshop. You will be tasked with completing 2 modules prior to the workshop and you will work on other modules after the workshop. In the live session, we will work on several of the key modules including pricing, marketing, and sales.
Can you guarantee I will be successful?
I can guarantee you I will provide you with a valuable workshop and that I will share the tips, tools, and strategies that have worked for me and my clients for more the nearly 10 years I have been in business. You don’t need a huge marketing budget to be successful but you do need to commit to implementing what you learn. Your success is up to you. It requires consistency and a willingness to try new ideas.
Only $167 for a limited time.
Purchase a limited print edition of the plan that includes entrance into a live 2-hour workshop and a digital copy of the plan. You will get your questions answered and work on key areas of your plan in the session.